They are the "engine" that triggers your ads to appear based on user searches; therefore it's crucial that you choose your keywords carefully. If Google does not view your ads as being relevant, your ads will not show up in searches and will not be seen by Google?s users. Your keywords, ad groups and landing pages should all make use of relevant keywords and build upon one another, helping to power your PPC advertisements.
It?s vital that you include only RELEVANT, TARGETED keywords into your PPC campaigns. One of the biggest mistakes that new PPC marketers make is in 'mass assigning' keywords to their PPC campaigns. They believe that if they simply throw in a ton of keywords, they'll gain a higher level of exposure. In truth, using irrelevant keywords will not help your campaigns at all, and in fact, this will actually work against you!
So, the more focused your Google AdWords campaign is, the better. Concentrate on relevant, high converting keywords and your campaign will be more successful in terms of how often your ad appears, number of clicks, and the cost-effectiveness of your ads.
Tomorrow we'll cover creating your first campaign.
http://scrnch.me/ppctrffic
To Your Success,
Arthur M.
Source: http://6ways.blogspot.com/2012/10/keywords-power-your-ppc-advertisements.html
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